For Immediate Release
VP, Marketing and Business Development
InMotion Entertainment Group, LLC
Jacksonville, Florida May 26, 2017 – InMotion Entertainment Group, the leading electronic retailer in U.S. Airports, in partnership with Business Traveler Services, Inc. (BTS) announce the debut of its new electronics concept, Fabutronics. Fabutronics will be the first of its kind to focus its entire selection of electronics and accessories to the female traveler.
Fabutronics was conceived by Anita Leopold, BTS Partner, while searching airport stores for a fashionable smartphone case. Leopold said, “Fabutronics is a purposeful fashion-forward tech store for females of all ages. We want to create a shopping haven for the stylish and busy traveler in an otherwise bustling environment.”
“Fabutronics offers electronics and mobile accessories for the discerning female traveler. The Hartsfield-Jackson Atlanta International Airport is the busiest in the world and is a great location to launch our female-focused concept,” said Jeremy Smith, President and CEO of InMotion Entertainment Group. “As InMotion continues to grow, we will constantly add new brands to diversify our retail offerings in order to reach all demographics."
“The hectic pace of modern life demands a targeted shopping experience with carefully curated products. Our goal is to offer a boutique with style and functionality for the woman on the move,” said Eden Goldberg, Vice President of Marketing and Business Development. “We are reaching out to the professional women’s organizations and fashion designers with tech products to create custom promotions and events.”
The design of the store is contemporary with white and gray cabinets, blues accents and brass fixtures to create a clean, chic environment for both the business and leisure traveler. Although space is more feminine in style than other airport electronic stores, male travelers will feel at ease shopping in Fabutronics.
The product assortment includes the latest in technology for mobile business and for on-the-go leisure. The assortment of products will include coveted designer cases for smartphones, tablets and laptops as well as on-trend totes, backpacks and cross-body bags for ease of travel. Headphones and portable power are available in an array of colors with high-quality sound and comfort.
Whether traveling for business or leisure, Fabutronics has a curated selection of fashion-forward technology accessories and devices that are smart and stylish. The first two locations in Hartsfield-Jackson Atlanta International Airport are located on Concourses A and C.
About InMotion Entertainment Group, LLC.
InMotion Entertainment Group is the country’s largest airport-based electronics retailer with over 125 locations throughout the United States. With access and insight into the latest technologies, InMotion Entertainment offers lifestyle products and electronics that include headphones, mobile power, Bluetooth speakers, cameras and travel accessories. The award-winning, knowledgeable sales associates provide an exceptional experience with live demonstrations of every product in the store, so travelers can choose the best product for their journey. For more information and real time updates, visit InMotion Entertainment Group online at www.inmotionstores.com. Follow the conversation on Facebook, Twitter, and Instagram.